Owned end-to-end design across complex enterprise products, from 0→1 offerings to platform-wide revamps. Worked across scalable systems, AI-enabled workflows and complex infrastructure, partnering closely with Product, Engineering and customer-facing teams to shape and deliver meaningful product experiences.
Designed across HDFC Bank, 1to1help and JioMart, working on enterprise and consumer experiences across fintech, healthcare and e-commerce. Took products from research and strategy to scalable, shipped experiences.
Built a foundation in human-centred design and systems thinking, working across digital products, physical experiences and services, from understanding complex problems to designing for real-world use.
The final screen is only part of the story - the rest is in the constraints, edge cases, trade-offs and decisions that shaped it.
Self-service
Infrastructure
B2B SaaS
Designing a 0→1 maintenance platform for enterprise database infrastructure
Transformed a 100% manually coordinated process into a self-service experience, giving customers centralized visibility and control while enabling a capability previously unsupported on Tessell.
NetBramha . 1to1help
B2C
Redesigning a mental wellness app so every user's journey feels personal
Simplified discovery and booking to reduce booking drop-offs by ~50% and double app visits, while driving more users to return organically beyond push notifications.
Complex systems
Permissions
B2B SaaS
Redesigned enterprise access management (IAM) around flexible role-based permissions
NetBramha . JioMart
Design for AI
B2C
Laying the foundation for AI-driven shopping at JioMart
Product Designer
Product Designer
Designed enterprise and consumer experiences across fintech, mental wellbeing and e-commerce, working closely with client product and engineering teams.
Redesigned 1to1help’s discovery and booking experience, contributing to a 50% reduction in booking drop-off within the first week of launch and stronger organic engagement.
Worked on HDFC Bank’s enterprise CRM with Accenture and JioMart’s core shopping journeys, while also exploring AI-driven personalised shopping experiences.
Product Designer
Designed hiring experiences for Fortive and its subsidiaries, simplifying career and application workflows across brands.
Created a scalable framework that maintained Fortive’s overarching design language while allowing subsidiaries to adapt branding and content.
Product Design Intern
Education
National Institute of Design
University of Arts, London
